In today’s world, everyone is talking about digital marketing or online advertisement. But most business people have realized that the best way to draw more attention to their business is through custom signs.
The way you design your sign can influence your business’s ability to acquire new consumers. Studies have proved that the signage influences unwilling people to visit a specific store.
Below are some tips on how to draw more attention with custom signs for your business.
Use Compelling Color
A well-designed sign should have a compelling color. According to numerous studies, more than 80% of recognition of a trademark is due to the color used. Moving with the trend by using modern colors or trendy colors is also important.
The Contrast of Readability
Another huge factor for an engaging sign is contrast. A sign’s contrast determines its readability. A well-designed sign will either have graphics or text in the foreground, with a constant background color. The difference between the two elements is essential to your customers.
For instance, on your custom sign, you may consider a dark color on a bright background or a light one on a dark background. It is because pairing similar colors can reduce the sign’s readability.
The size of the letters used matters a lot. The larger the letters, the more comfortable they are to read. This is so important especially if you are planning to have roadside signage. Large letters will be well displayed at a noteworthy distance. Though some people might want to have a specific style, it might be difficult for your customers to read.
Custom signage helps a business grab the market attention through unique and a well-designed message. So, through a clear and single message, you’ll be able to catch even more consumers and reach a lot of people. Uniqueness will also create a marketing buzz – which is a good thing.
Let Us Find the Best Signage Solution for Your Business
Whether you want to promote a special offer or to market a new business, Palo Pinto Signs & Graphics can help you create a custom sign that suits your business needs. Call now! You can bring your design or let us take care of everything.