We all know that with our fellow human beings, first impressions count. We can make judgments about whether or not we like, respect, and trust a person in less than a minute. The same goes for our lobbies (though of course, human beings are much more complex than lobbies!). That is why excellent quality lobby signs are essential if you want to make a fantastic first impression.
Lobby Signs Are the ‘Welcoming Face’ of Your Company.
We live in a highly visual culture where attention-grabbing images demand that we turn and look at them at every step. Online, on TV, and when walking down the street, logos and other visuals call out to us pretty much constantly.
Why do companies place such a high price on the visual elements of their marketing campaigns? Simply because humans are profoundly influenced by visuals, often in ways they don’t even register it consciously. When looking at a painting, meeting another human being or viewing a new property, many of the quick judgments we make in those crucial first few seconds tend to be motivated by visuality. If a person looks trustworthy, we may instantly trust them. If a house looks colorful, spacious, clean, and inviting, this visual impression will motivate us to want to put down a deposit forthwith.
The same goes for your lobby signs. Lobby signs are often the first aspect of your company that visitors will engage with, and so they need to be visually powerful and appealing. Make your lobby signs the ‘welcoming face’ of your company!
Information and Clarity.
Good lobby signs are not just aesthetically appealing; they also present information in a clear and concise way. Whether they are directing a customer to the head office or presenting your brand’s logo and key motto, lobby signs that prioritize visual clarity will always be a success when it comes to making an advantageous first impression.
Is It Time to Revitalize the Signage In Your Lobby?
New lobby signs are a vital step to increased business success. If you want to create an amazing first impression with your lobby signs, simply contact the experts at Palo Pinto Signs & Graphics. These signage aficionados will ensure that your lobby is visually powerful and gets your company’s message across loud and clear.