Truck lettering is one of the most effective and affordable ways for your business to raise brand awareness across your target marketplace — which ultimately translates into more customers, more sales, more profits, and more success!
However, like all other investments, there are some fundamental “do’s” that you want to embrace and some “don’ts” that you want to steer clear of. Here are some key factors to keep in mind:
DO’s For Raising Brand Awareness With Custom Truck Lettering
- Align the truck lettering with your brand signature by incorporating the right fonts, colors, and graphics. Excellent design is a major part of successful truck lettering.
- Choose only high-quality material and professional installation. Quality truck lettering will go far to enhance your brand and reputation, while poorly designed or installed lettering will make a negative impression.
- Ensure that your business name is large enough so that it can be clearly read and understood.
- Include essential information such as your phone number, website URL, and/or tagline. Obviously, the larger your truck, the more available space you have to convey your messaging.
DONT’s For Raising Brand Awareness With Custom Truck Lettering
- Avoid the temptation of adding too much information. Remember: most people will only have the opportunity to see your truck for a few seconds. If you plan on parking your truck so that it can be viewed by your target customers, going with a full vehicle wrap is a better strategy.
- Don’t leave your truck outside throughout the year. Ideally, park your truck in a covered garage. If this is not possible, then use a cloth cover.
- Avoid going through commercial car washes, including the “brushless” kind that promise to be gentle with your vehicle. You can easily keep your truck lettering looking flawless by hand washing with a mild, non-abrasive cleaner and sponge, soft cloth, or wash mitt.
Your Trusted Source For Truck Lettering & Vehicle Wraps In Fort Worth
At Palo Pinto Graphics, we design, create, and install high-quality customized truck lettering and vehicle wraps in Fort Worth that raise your brand awareness, and get your business noticed in a crowded and competitive marketplace. Simply put, we can help you get more customers, more sales, more profits, and more success! Learn more by contacting us today at (682) 350-9979.