Vehicle wraps have long been considered one of the soundest marketing investments that a business of any size can make. For the cost of just one installation, any organization can showcase their brand to thousands of people each day simply by driving around their service area. Because of this, a wrap can bring in a steady stream of new customers for a business over the course of many years.
Here are tips for designing a perfect vehicle wrap.
- Keep an Open Layout.
As is the case with just about any promotional material, cluttered and distracting ads do not perform as well. Because these advertisements are often viewed at high speeds on the road, viewers must be able to read the ad, note the brand, and be presented with a way to learn more about them in only a second or two. It is for this reason that any design used for this type of marketing style should be clean, open — and above all — easy to read.
- Tailor to the Vehicle.
The appearance of the car that the advertisement is going to be placed on should be taken into strong consideration when designing the ad itself. The body style, color, size, and other various components should always integrate seamlessly with the wrap. No element should distract viewers from the advertisement.
- Direct Potential Customers.
Successful vehicle wraps will provide those who see them with clear calls to action. This is what transforms fellow drivers into new customers for a business. For example, many promotional wraps prominently feature the company’s website URL. Doing this works well since most people today carry mobile devices that allow them to immediately visit the listed website.
- Make Sure the Design Is Perfect.
The last thing that a business wants to do is move forward with a design, have it installed, and then determine that their logo, slogan, or other brand messages are creating positive results. Because of the long-term nature of these advertisements, all of the elements should be flawlessly crafted. While branding vehicle wraps can be costly, it will be worth it in the end.
As long as a business takes the time to consider these simple things, they will end up with a marketing solution that is perfectly tailored to their brand and provides consistent results for many years to come.
When looking for high-quality vehicle wraps, contact us at Palo Pinto Signs & Graphics.